Esta sesión abordará dos desafíos importantes y de actualidad que afectan a todos los aspectos de la industria del vino, desde la viticultura, a la vinificación y al marketing.
Primero, exploraremos ejemplos de cómo la inteligencia artificial (AI) puede ayudar a viticultores y a bodegas a lograr objetivos de sostenibilidad, así como a identificar atributos únicos del vino en combinación con técnicas analíticas avanzadas como la resonancia magnética nuclear (sonidos)
El segundo tema será estrategias de adaptación para viñedos y bodegas ya sea por el cambio climático o por tendencias de consumo. Se compartirán ejemplos de cómo encontrar el nicho de mercado con varietales “menos conocidos” y vinos naturales, estrategias para mitigar el cambio climático en la vinificación, variedades resistentes y prácticas vitivinícolas sin pesticidas para producir vinos de alta calidad.
This session will provide a comprehensive overview of two current
and important challenges that impact every aspect of the wine
industry, from viticulture to winemaking and marketing.
First, we will explore examples of how Artificial Intelligence
(AI) can support grape growers and wineries to accomplish
sustainability goals and help identify unique wine attributes in
combination with advanced analytical techniques such as nuclear
magnetic resonance (sounds).
The second topic will address strategies for vineyards and
wineries to adapt to changes driven by climate change and
consumption trends. The presentations will provide examples of
finding the market niche with “less known” varietals and natural
wines, strategies to mitigate climate change in winemaking, and
resistant varieties and viticultural practices without pesticides
for producing high-quality wines.
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