Esta sesión transportará a la audiencia de los viñedos a la copa
de vino: comenzando con las técnicas y tendencias de cultivo de
la uva, incluidos los cultivos orgánicos, biodinámicos, las
variedades emergentes, las preferencias del consumidor por
técnicas de cultivo con menor impacto ambiental y que a la vez
busca productos más novedosos y saludables; y que estén alejados
de los productos convencionales. La industria reconoce esta
presión y necesita encontrar la manera de responder mostrando que
puede proporcionar al consumidor nuevos productos, al tiempo que
adopta prácticas vitivinícolas que aborden las preocupaciones de
los consumidores. En esta sesión intentaremos abordar este tema
presentando los principales retos agrícolas de los diferentes
caminos hacia la sostenibilidad y productos novedosos.
En cuanto a enología, en la última década, la vinificación
natural, los vinos bajos en alcohol y la mínima intervención se
han convertido en la “nueva tendencia” debido a la necesidad de
hacer vinos que expresen un sentido de lugar para atraer a los
consumidores que demandan vinos “limpios” y “más saludables”,
pero también como respuesta al cambio climático, generando menos
residuos y ahorrando energía en la bodega. Pero ¿qué significa
realmente? En esta sesión vamos a tratar de definir los Vinos
Naturales, Bajos en Alcohol y de Mínima Intervención.
Por último, exploraremos una variedad de tendencias de los
consumidores quienes no son de mercadotecnia, con ejemplos
reales. Discutiremos varias tendencias en el consumo de
vino entre consumidores de diferentes edades, etnias, demografía
social, etc. Las tendencias actuales en las actitudes de los
consumidores hacia el vino, agricultura orgánica/biodinámica,
vinos naturales, vegano, salud, nuevas variedades/mezclas, bajo
contenido alcohólico, y envases alternativos (latas, tetras).
Viticultura
9:00 AM – 10:00 AM
Moderador: Enrique Herrero, Inglenook, California
Ponentes: Alfredo Koch, Allan Hancock College,
California Rolando Sanchez, Walsh Vineyards Management,
California
Vinificación
10:00 AM – 11:00 AM
Moderador: Luciana Turkovich, Turkovich Family Wines,
California
Ponentes: Alaina Velasquez, Opus One, California Gustavo Sotelo, Scribe Winery, California
Tendencias de consumo
11:00 AM – 12:00 PM
Moderador: Eva Bertran, Eva Bertran Business Consulting
LLC, California
Bienvenida e Introducción: Leticia Chacón-Rodríguez, University of
California, Davis
Orador principal: Arnulfo Solorio, Silverado Farming Company,
California
Exhibiciones (Tour autoguiado)
1:00 PM – 2:30 PM
Todos los eneros, la feria comercial Unified Wine & Grape
Symposium alberga a más de 650 proveedores de la industria del
vino y la uva. La sala de exposiciones abarca una amplia gama de
productos relacionados con la industria e incluye representantes
internacionales tanto en sesiones como en exposiciones. Con la
asistencia de casi 14.000 profesionales de la industria y 750
puestos, el Simposio es la conferencia y feria comercial más
grande de la industria vitivinícola de su tipo en América del
Norte. Lo alentamos a que visite la feria comercial después del
almuerzo del orador principal.
This workshop will transport the audience from the vineyards
to the glass of wine: Starting with grape growing techniques and
trends, including organic, biodynamic, crossings, emerging
varieties, understanding the consumer’s demand of less impacting
farming techniques, and also looking for novelty products that
are healthier and away from the mainstream. The industry
acknowledges this pressure and needs to find the way to respond
to it by showing that it can provide the consumer with new
products, while adopting viticultural practices that address
consumer’s concerns. In this session we will try to tackle this
subject by presenting the main farming challenges of the
different path to sustainability and novelty products.
In the past decade, Natural winemaking, low alcohol wines and
minimal intervention have become the “new Trend” due to the need
to make wines that express a sense of place, to appeal to
consumers that demand “clean” and “healthier” wines but also as a
response to climate change, by creating less waste and save
energy in the cellar. But what it really means? In this session,
we are going to try to define Natural, Low alcohol and Minimal
intervention Wines.
And finally, we will explore a variety of consumer trends for
non-marketing with real example trends from wine consumption
among different consumer ages, ethnicity, social demographics,
etc. The current trends in consumer attitudes towards wine,
organic/biodynamic farming, natural wines, vegan, health, new
varietals/blends, low alcohol, and alternative packaging (cans,
tetras).
Grapegrowing
9:00 AM – 10:00 AM
Moderator: Enrique Herrero, Inglenook, California
Speakers: Alfredo Koch, Allan Hancock College,
California Rolando Sanchez, Walsh Vineyards Management,
California
Winemaking
10:00 AM – 11:00 AM
Moderator: Luciana Turkovich, Turkovich Family Wines,
California
Speakers: Alaina Velasquez, Opus One, California Gustavo Sotelo, Scribe Winery, California
Consumer Trends
11:00 AM – Noon
Moderator: Eva Bertran, Eva Bertran Business Consulting
LLC, California
Welcome & Introduction: Leticia Chacón-Rodríguez, University of
California, Davis
Keynote Speaker: Arnulfo Solorio, Silverado Farming Company,
California
Exhibits (Self-Guided Tour)
1:00 PM – 2:30 PM
Every January, the Unified Wine & Grape Symposium trade show is
home to over 650 suppliers to the wine and grape industry. The
exhibit hall encompasses a wide range of products related to the
wine and grape industry and includes international representation
in both sessions and exhibits. With nearly 14,000 industry
professionals attending and over 750 booths, the Symposium is the
largest wine & grape industry conference and trade show of its
kind in North America. We encourage you to visit the tradeshow
after the Keynote Speaker Luncheon.
UW&GS Representation or Misrepresentation – Please Exercise
Caution!
The Unified Wine & Grape Symposium (UW&GS) encourages you to
exercise caution for any solicitations for discounted hotel rates
or directory listings which often include advertising
solicitations. There are many show directories that target
attendees, sponsors and exhibitors from other shows including
ours. These solicitations are often mailed and appear to be from
the Unified Symposium, CAWG or ASEV and they are not.
Unified Wine & Grape Symposium, LLC Web Link & Logo License
Agreement
UW&GS will grant to you a personal, nonexclusive,
nontransferable license to hyperlink (“Link”) your Internet
website to UW&GS’s Internet website, and/or use UW&GS’s
Web link logo (“Link Logo”) as part of your Internet website
subject to the following terms and conditions: You must accept
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