A variety of educational and certification programs have hastened the adoption of sustainable winegrowing practices by growers and wineries throughout the United States and the world. On a parallel track, the emergence of increasingly ambitious corporate sustainability goals, and rising consumer interest in how food and beverages are grown and produced, has led to increased numbers of retailers basing part of their wine purchase decisions on wineries’ disclosure of their environmental and social practices.
New World vs. Old World: How does the United States wine industry compete in the global market? The panel will discuss the current global economy and how it relates to wine and demand for United States wine; what is being imported and exported, and from what country? Who’s winning and who’s falling back?
You own a vineyard or a winery and are doing just fine. But someone in the family argues for growth. Should you grow your vineyard operations or winery and its brands? That is the first question to answer. If so, how to do it? The session provides a blueprint for evaluating whether growth is appropriate for your entity and if so, a plan to assess the options and move forward. Panelists will speak to the process for making good decisions and setting yourself up for a successful transition and will share their experiences of their growth strategies, the challenges, and the rewards.
Moderator: Bill Pauli, Pauli Ranch/Yokayo Wine Company, California
Speakers: Perry DeLuca, Bank of the West, California Kendall Hoxsey-Onysko, Onysko, Napa Wine Company/Yount Mill Vineyards, California Thornhill Companies, California
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