• January 29 2025
• Category: eNews

The 2025 Unified Wine & Grape Symposium is in full swing! The energy is high, the conversations are flowing, and today’s lineup promises to be as enlightening as it is dynamic.

If you haven’t registered yet, there’s still time to join the excitement — on-site registration opens at 7:30 a.m.

Here’s what’s on tap for Day 2:

EVENTS

8:30 a.m. – 11 a.m. State of the Industry

This must-attend general session delivers unparalleled insights from an impressive lineup of wine industry experts on emerging economic trends, market dynamics and production outlooks shaping the wine and grape sector. Gain valuable foresight on what’s ahead for the global wine market, including uncertainty about tariffs, inflation and immigration, and actionable strategies to navigate challenges and seize opportunities in the coming year.

9 a.m. – 5 p.m. Trade Show

Discover game-changing solutions and innovative products at the largest wine and grape trade show in the Americas, featuring 900 dynamic exhibit booths.

4 p.m. – 5 p.m. Regional Wine Tasting

Delight in a handpicked selection of wines from 16 American appellations, paired with delectable small bites. It’s a wonderful chance to connect with industry peers and discover the flavors of American wine while sipping and mingling on the trade show floor.

SESSIONS

12:45 p.m. – 2:15 p.m. Industry Hot Topics (Business/Operations)

12:45 p.m. – 2:30 p.m. Unveiling Sauvignon blanc: Exploring its Secrets from Vineyards to Bottle (includes tasting) (Winemaking)

1 p.m. – 2:15 p.m. Be Your Own Influencer (Marketing/Public Relations)

1 p.m. – 2:30 p.m. Protecting Vineyards: History of Preventing Exotic Pest Establishment and the Threat of Spotted Lanternfly (Grapegrowing)

2:30 p.m. – 3:45 p.m. AI in the Wine Industry: Do’s, Don’ts, and Live Demonstrations from an AI Prompt Engineer (Marketing/Public Relations)

2:30 p.m. – 4 p.m. Mastering the 3-Tier System: Collaborative Strategies between Suppliers, Distributors, and Resellers (On/Off Premise) (Business/Operations)

2:45 p.m. – 4 p.m. Adapting to a Changing Climate: Tools and Resources to Increase Vineyard Resilience and Reduce Vineyard Carbon Footprints (Grapegrowing)

2:45 p.m. – 4 p.m. Managing Barrels and Oak Adjuncts (includes samples/demos and tasting) (Winemaking)