2026 Symposium Schedule

1:00 pm - 5:00 pm

Registration

SAFE Credit Union Convention Center West Lobby & Room 2

7:30 am - 6:00 pm

Registration

SAFE Credit Union Convention Center West Lobby & Room 2

8:00 am - 5:00 pm

Speaker Ready Room

SAFE Credit Union Convention Center Room 8

8:00 am - 5:00 pm

Press Room

SAFE Credit Union Convention Center Room 6

9:00 am - 10:45 am

Breathing New Life into Wine: Redox Potential Management During Fermentation (includes tasting)

Winemaking Track - Session

To be announced

9:00 am - 10:00 am

Rooted in Story: The Need for a New Generation of Agricultural Storytellers

Marketing/Public Relations Track - Session

To be announced

9:15 am - 10:45 am

Pause or Proceed – Evaluating the Future of Your Vineyard

Grapegrowing Track - Session

To be announced

9:30 am - 10:45 am

How to Sell More Wine

Business/Operations Track - Session

To be announced

10:15 am - 11:15 am

Wine AND? Niche Festivals & Experiences in Wine – Why They Work and How They Appeal to New Consumers

Marketing/Public Relations Track - Session

To be announced

11:30 am - 1:30 pm

Keynote Speaker Luncheon

Keynote Luncheon - Session

To be announced

2:00 pm - 3:30 pm

Technology in Vineyard Operations: Practical Use and Real-World Challenges

Grapegrowing Track - Session

To be announced

2:00 pm - 3:30 pm

Cabernet King: The King of Grapes (tasting session)

Winemaking Track - Session

To be announced

2:30 pm - 4:00 pm

Love It or List It – Wine Edition: Mergers, Acquisitions and Exits

Business/Operations Track - Session

To be announced

2:45 pm - 3:45 pm

The New Rules of Attraction: Using Design to Seduce, Sway, and Snare the Right Wine Customers

Marketing/Public Relations Track - Session

To be announced

7:30 am - 5:00 pm

Registration

SAFE Credit Union Convention Center West Lobby & Room 2

8:00 am - 5:00 pm

Speaker Ready Room

SAFE Credit Union Convention Center Room 8

8:00 am - 5:00 pm

Press Room

SAFE Credit Union Convention Center Room 6

8:30 am - 11:00 am

State of the Industry

General Session - Session

SAFE Credit Union Convention Center

9:00 am - 5:00 pm

Exhibits Open

Exhibit Halls A-D & Ballroom A

1:00 pm - 2:15 pm

2026 State of Marketing: Bridging the Gap to Consumers

Marketing/Public Relations Track - Session

To be announced

1:00 pm - 2:45 pm

New Benchmarking for Vineyard Budget Success: Insights and Practical Applications

Business/Operations Track - Session , Grapegrowing Track - Session

To be announced

1:15 pm - 2:45 pm

Bridging Tradition with Innovation: Flavored Wines and the Evolving Wine Landscape (tasting session)

Winemaking Track - Session

To be announced

2:45 pm - 4:00 pm

On-Premises Wine Sales Challenges

Business/Operations Track - Session

To be announced

2:45 pm - 3:45 pm

Pitch Perfect: Building Better Bridges Between PR and Wine Media

Marketing/Public Relations Track - Session

To be announced

2:45 pm - 4:00 pm

Back to the Future: Weed Management

Grapegrowing Track - Session

To be announced

3:00 pm - 4:15 pm

Smoke Exposure Roadmap

Winemaking Track - Session

To be announced

4:00 pm - 5:00 pm

Regional Wine Tasting

Social/Hospitality Events - Session

Exhibit Halls A-D & Ballroom A

7:30 am - 12:00 pm

Speaker Ready Room

SAFE Credit Union Convention Center Room 8

7:30 am - 2:30 pm

Registration

SAFE Credit Union Convention Center West Lobby & Room 2

8:00 am - 2:30 pm

Press Room

SAFE Credit Union Convention Center Room 6

9:00 am - 12:00 pm

Tradition with Innovation to Drive Excellence (Presented in Spanish)

Spanish Track - Session

To be announced

9:00 am - 12:00 pm

Tradición e Innovación para Impulsar la Excelencia (Presentada en español)

Spanish Track - Session

To be announced

9:00 am - 2:30 pm

Exhibits Open

Exhibit Halls A-D & Ballroom A

9:30 am - 11:30 am

Real Conversations Behind Wine and Health

General Session - Session

SAFE Credit Union Convention Center

11:30 am - 1:00 pm

Hosted Buffet Luncheon

Social/Hospitality Events - Session

Exhibit Halls A-D & Ballroom A