A Big Day at Unified: State of the Industry, Trade Show Opens, Regional Wine Tasting and So Much More!

  • January 24 2024
  • Category: eNews
  • Tags: 2024

The 2024 Unified Wine & Grape Symposium is in full swing! You’re not going to want to miss all that we have in store today, so if you haven’t already registered, be sure to do so in-person starting at 7:30 a.m.

Here’s a look at all the exciting events and insightful sessions happening today:


8:30 a.m. – 11 a.m. State of the Industry

Get a comprehensive look at every aspect of the wine industry in this general session. Moderated by Mike Veseth of The Wine Economist, the panel includes Jeff Bitter of Allied Grape Growers, Danny Brager of Brager Beverage Alcohol Consulting, Steve Fredricks of Turrentine Brokerage and Susana García-Dolla of Interprofessional Wine Organization of Spain. CCA CEUs available.

9 a.m. – 5 p.m. Trade Show

Walk the floor of the largest wine and grape trade show in the Americas. Explore innovative products and game-changing services from 900 exhibit booths.

4 p.m. – 5 p.m. Regional Wine Tasting

Taste a curated selection of wines from 18 different American appellations, paired with bites of hors d’oeuvres. Sip and mingle on the trade show floor.


1 p.m. – 2 p.m. New Product Development: From Exploration to Execution (Winemaking)

1 p.m. – 2:15 p.m. Regenerative Agriculture – The Next Step in Sustainability (CCA CEUs Available) (Grapegrowing)

1 p.m. – 2:15 p.m. Maximizing Financial Opportunities in the Wine Industry – From Vineyard to Bottom Line: Avoiding Missed Opportunities for Your Business (Business/Operations)

1 p.m. – 2:15 p.m. TikTok Generation: Why Short Videos are Essential to Your Business (Marketing/Public Relations)

2:15 p.m. – 3:45 p.m. Winemaking in Today’s Climate Conditions (Winemaking)

2:30 p.m. – 3:45 p.m. From Data to Decisions – Tools for Digital Viticulture (Grapegrowing)

2:30 p.m. – 3:45 p.m. Advertising and Engaging Consumers in the Digital World – Best Practices for a DIY Guide (Marketing/Public Relations)

2:30 p.m. – 3:45 p.m. Cultivating Workforce Diversity in Wine: Actionable Strategies for Change (Business/Operations)