Category: eNews

The General Sessions and Keynote Luncheon at the Unified Wine & Grape Symposium are where the entire industry comes together to take stock, look ahead and challenge conventional thinking. These aren’t just sessions. They’re the moments that set the tone for the year and spark conversations that continue long after. The State of the Industry…

In an era marked by shifting consumer trends, tightening margins, and evolving market channels, strong business acumen is a cornerstone of success in the wine industry. The Business & Operations Track at the 2026 Unified Wine & Grape Symposium brings together market leaders, seasoned strategists, and data-savvy experts to help you navigate complex commercial challenges…

For winegrape growers navigating evolving climates, rising input costs, and rapid technological change, the Grapegrowing Track at the 2026 Unified Wine & Grape Symposium offers practical solutions, peer-tested insights, and forward-looking perspectives you can bring directly back to your vineyard. Across three days of learning and connection, these breakout sessions focus on operational innovation, economic…

If “Reframe the Narrative” is the theme, this track is where it gets practical. The 2026 Marketing/Public Relations breakout sessions focus on the stories, experiences, design choices, and media relationships that shape how consumers discover and connect with wine right now. From building modern agricultural storytellers to creating scroll-stopping brand worlds (and pitching smarter to…

For winemakers and cellar leaders looking to elevate their craft and stay ahead of industry trends, the Winemaking Track at the 2026 Unified Wine & Grape Symposium delivers an exceptional lineup built around innovation, sensory science, and hands-on learning. Whether you’re refining fermentation strategy or navigating smoke impact on wine quality, these sessions bring practical…

The wine and grape industry is at a pivotal moment. With shifting consumer behavior, market pressures, rising costs, and growing climate uncertainty, the path forward is complex, but full of opportunity. The 2026 Unified Wine & Grape Symposium is designed to meet this moment head on. This year’s theme, Reframing the Narrative, reflects a collective…

This year presents a rare opportunity to secure booth space in areas that historically sold out. The trade show sparks meaningful conversations and delivers greater exposure to decision-makers actively seeking solutions. If Unified has been part of your strategy before, now is the moment to strengthen your presence. Reserve your booth today and take advantage…

Join us for a special Spanish-language workshop at the 2026 Unified Wine & Grape Symposium, designed for professionals eager to explore how technology and innovation are transforming viticulture, winemaking, and wine sales. Titled “Tradition with Innovation to Drive Excellence,” this dynamic session will bring together industry leaders sharing practical, real-world insights on how cutting-edge tools, including AI,…

Reserve your hotel room close to the action. The Hyatt Regency and Sheraton Grand Sacramento have limited rooms available. Book today! For a list of other hotels near the SAFE Credit Union Convention Center, visit the housing and hotels page. Hotels listed on the page are by distance to the convention center. Hotels showing “currently…

The Unified Wine & Grape Symposium will tackle one of the industry’s most critical topics: wine and health. See it live and in person in a chat-style conversation between Dr. Laura Catena and Felicity Carter! Dr. Laura Catena and award-winning wine journalist Felicity Carter will deliver the 2026 Keynote presentation, “Wine and Health: Separating Science…