2026 Symposium Schedule

1:00 pm - 5:00 pm

Registration

SAFE Credit Union Convention Center West Lobby & Room 2

7:30 am - 6:00 pm

Registration

SAFE Credit Union Convention Center West Lobby & Room 2

8:00 am - 5:00 pm

Speaker Ready Room

SAFE Credit Union Convention Center Room 8

8:00 am - 5:00 pm

Press Room

SAFE Credit Union Convention Center Room 6

9:00 am - 10:45 am

Breathing New Life into Wine: Redox Potential Management during Fermentation (includes tasting)

Winemaking Track - Session

SAFE Credit Union Convention Center Room 9

9:00 am - 10:00 am

Rooted in Story: The Need for a New Generation of Agricultural Storytellers

Marketing/Public Relations Track - Session

Hyatt Regency Ballroom C

9:15 am - 10:45 am

Pause or Proceed – Evaluating the Future of Your Vineyard

Grapegrowing Track - Session

SAFE Credit Union Convention Center Ballroom B3

9:30 am - 10:45 am

How to Sell More Wine

Business/Operations Track - Session

Hyatt Regency Ballroom F

10:15 am - 11:15 am

Pitch Perfectly: Building Better Bridges Between Public Relations and Wine Media

Marketing/Public Relations Track - Session

Hyatt Regency Ballroom C

11:30 am - 1:30 pm

Keynote Speaker Luncheon

Keynote Luncheon - Session

Sheraton Grand Nave Ballroom

2:00 pm - 3:30 pm

Technology in Vineyard Operations: Practical Use and Real-World Challenges

Grapegrowing Track - Session

SAFE Credit Union Convention Center Ballroom B3

2:00 pm - 3:30 pm

Cabernet – The King of Grapes (includes tasting)

Winemaking Track - Session

SAFE Credit Union Convention Center Room 9

2:30 pm - 4:00 pm

Love It or List It? Wine Edition: Mergers, Acquisitions and Exit

Business/Operations Track - Session

Hyatt Regency Ballroom F

2:45 pm - 3:45 pm

The New Rules of Attraction: Using Design to Seduce, Sway, and Snare the Right Wine Customers

Marketing/Public Relations Track - Session

Hyatt Regency Ballroom C

4:30 pm - 6:00 pm

Welcome Reception

Social/Hospitality Events - Session

Sheraton Grand Nave Ballroom

7:30 am - 5:00 pm

Registration

SAFE Credit Union Convention Center West Lobby & Room 2

8:00 am - 5:00 pm

Speaker Ready Room

SAFE Credit Union Convention Center Room 8

8:00 am - 5:00 pm

Press Room

SAFE Credit Union Convention Center Room 6

8:30 am - 11:00 am

State of the Industry

General Session - Session

SAFE Credit Union Convention Center Ballroom B

9:00 am - 5:00 pm

Exhibits Open

Exhibit Halls A-D & Ballroom A

11:00 am - 1:00 pm

VinePair Podcast: Live Recording

General Session - Session

SAFE Credit Union Convention Center Room 12

1:00 pm - 2:15 pm

2026 State of Marketing: Bridging the Gap to Consumers

Marketing/Public Relations Track - Session

Hyatt Regency Ballroom C

1:00 pm - 2:45 pm

New Benchmarking for Vineyard Budget Success: Insights and Practical Applications

Business/Operations Track - Session , Grapegrowing Track - Session

Hyatt Regency Ballroom F

1:15 pm - 2:45 pm

Bridging Tradition with Innovation: Flavored Wines and the Evolving Wine Landscape (includes tasting)

Winemaking Track - Session

SAFE Credit Union Convention Center Room 9

2:45 pm - 4:00 pm

Uncorking Zero Waste: How Wine Industry Leaders Turned Waste into Revenue

Business/Operations Track - Session

Hyatt Regency Ballroom F

2:45 pm - 4:00 pm

Back to the Vineyard: Weed Management

Grapegrowing Track - Session

SAFE Credit Union Convention Center Ballroom B3

2:45 pm - 3:45 pm

Wine AND? Niche Festivals & Experiences in Wine – Why They Work and How They Appeal to New Consumers

Marketing/Public Relations Track - Session

Hyatt Regency Ballroom C

3:00 pm - 4:15 pm

Clarity In the Smoke: Integrating Wine Sensory to Chemical Analysis and Predictive Modeling for Wildfire Smoke Events

Winemaking Track - Session

SAFE Credit Union Convention Center Ballroom B1

4:00 pm - 5:00 pm

Regional Wine Tasting

Social/Hospitality Events - Session

Exhibit Halls A-D & Ballroom A

5:15 pm - 7:00 pm

Academic–Industry Networking Reception

Social/Hospitality Events - Session

Hyatt Regency, Ballroom DEF

7:30 am - 12:00 pm

Speaker Ready Room

SAFE Credit Union Convention Center Room 8

7:30 am - 2:30 pm

Registration

SAFE Credit Union Convention Center West Lobby & Room 2

8:00 am - 2:30 pm

Press Room

SAFE Credit Union Convention Center Room 6

8:30 am - 12:00 pm

Tradition with Innovation to Drive Excellence (Presented in Spanish)

Spanish Track - Session

SAFE Credit Union Convention Center Room 9

8:30 am - 12:00 pm

Tradición e Innovación para Impulsar la Excelencia (Presentada en español)

Spanish Track - Session

SAFE Credit Union Convention Center Room 9

9:00 am - 2:30 pm

Exhibits Open

Exhibit Halls A-D & Ballroom A

9:30 am - 11:30 am

The Path Forward: A Conversation with Chuck Wagner and Industry Leaders Across the Value Chain on Rebuilding Demand and Rethinking Wine’s Future

General Session - Session

SAFE Credit Union Convention Center Ballroom B3

11:30 am - 1:00 pm

Hosted Buffet Luncheon

Social/Hospitality Events - Session

Exhibit Halls A-D & Ballroom A