Author: Muriel Banares

Some sessions were standing room only. Others sparked hallway conversations that lasted for hours. Audio recordings are now available for purchase. Whether you want a refresher or missed a must-hear session, you can revisit the ideas shaping wine’s future. Order details and the PDF form are available on the Unified website.

If you were there, you know the energy. If you weren’t, now’s your chance to catch up. Presentations from the 2026 Unified Symposium are now available online, including Dr. Laura Catena’s keynote on wine and health. This year’s sessions tackled everything from rebuilding demand to redefining vineyard economics, including: • 2026 State of the Industry•…

The narrative isn’t finished. Join us January 26–28, 2027 in Sacramento. If you plan to exhibit, sponsor or advertise, now is the time to start the conversation. • Exhibit inquiries: Jen Smalley – jen@asev.org• Sponsorship/advertising: Jenny Devine – jenny@cawg.org Make sure you’re in the room next year.

From art installations that reimagined classics to packed exhibit halls and candid conversations, this year’s theme, “Reframing the Narrative,” came to life throughout the SAFE Credit Union Convention Center. Browse event photos on Flickr and relive the moments that defined this year’s event. Follow Unified on Flickr to receive updates when new photos are uploaded:…

Thank you for showing up, leaning in and helping move the conversation forward. Unified is built for moments like this, when the industry comes together to listen, learn and reframe the narrative. We look forward to continuing the conversation and welcoming you back next year. Save the Date 2027 Unified Wine and Grape Symposium Jan.…

The final day brings the week into focus. Thursday centers on leadership, innovation and how the wine industry responds to shifting demand and perception. Do not miss The Path Forward, a candid conversation on rebuilding demand and rethinking wine’s future across the value chain. Pair that with the Spanish-language workshop and your last chance to…

Wednesday is Unified at full throttle. The day opens with the State of the Industry, grounding the week in data, market realities and economic perspective. Then the trade show comes alive, with innovation, equipment and solutions you can see, touch and compare in one place. Add in a live VinePair podcast, targeted breakout sessions and…

Unified 2026 is officially underway. Today sets the tone for the entire week, with sessions that challenge assumptions and rethink how wine is grown, made, sold and talked about. Across all four tracks, Tuesday delivers practical insight, from fermentation science and vineyard decision-making to storytelling, sales strategy and media relationships. Cap it off at the…

Unified 2026 kicks off tomorrow, and Sacramento is already buzzing. If you are in town early, get registered, get oriented and soak up the energy before the conversations begin. This year’s program meets the moment, tackling demand, perception, innovation and what comes next for wine. Download the Unified app tonight to map your sessions, find…

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