A Look at What’s Happening Today: Sessions Kick Off, Keynote Speaker Luncheon & Welcome Reception

  • January 23 2024
  • Category: eNews
  • Tags: 2024

Welcome to opening day at the 2024 Unified Wine & Grape Symposium! If you’re not already registered, it’s not too late to get in on the action. Register in-person starting at 7:30 a.m. today!

We’re starting strong today with these highlight events and informative sessions:


11:30 a.m. – 1:30 p.m. Keynote Speaker Luncheon

Wine Business Monthly’s Editor Cyril Penn interviews California Department of Food and Agriculture’s Secretary, Karen Ross. This is sold out.

4:30 p.m. – 6 p.m. Welcome Reception

Catch up with old acquaintances and make new connections, all over a glass of wine and appetizers.


9 a.m. – 9:45 a.m. Labeling Part 1: California Bottle Bill (Business/Operations)

9 a.m. – 10 a.m. Myth Busters – Wine & Health (Marketing/Public Relations)

9 a.m. – 10 a.m. Prepping for Nutrient and Ingredient Labeling (Winemaking)

9:30 a.m. – 11 a.m. Viticulture X Games: Extreme Weather Winegrowing (CCA CEUs Available) (Grapegrowing)

10 a.m. – 11:30 a.m. Labeling Part 2: Labeling Requirements and Regulations (Business/Operations)

10:15 a.m. – 11:15 a.m. Putting the Vino Back in Bottle Service: Bringing Wine into New Consumer Experiences (Marketing/Public Relations)

10:15 a.m. – 11:15 a.m. No and Low-Alcohol Winemaking (Winemaking)

2 p.m. – 3:30 p.m. Merlot Renaissance: Celebrating Two Decades Beyond Sideways (Includes Tasting) (Winemaking)

2 p.m. – 3:30 p.m. Winning the Balancing Act: Holding Home Base while Expanding New Revenue Streams, Business Model and Consumers (Business/Operations)

2:30 p.m. – 4 p.m. Growing Disease Resistant Vines (Includes Tasting) (CCA CEUs Available) (Grapegrowing)

2:30 p.m. – 4 p.m. AI & The Toolkit (CEUs Available) (Marketing/Public Relations)