Author: Muriel Banares

There’s still some Unified left to see! Register in-person starting at 7:30 a.m. today if you haven’t already taken advantage of these final offerings. Round out your Unified experience with these fun events and key sessions: EVENTS 9 a.m. – 2:30 p.m. Trade Show Join over 10,000 guests in exploring the latest in vineyard and…

The 2024 Unified Wine & Grape Symposium is in full swing! You’re not going to want to miss all that we have in store today, so if you haven’t already registered, be sure to do so in-person starting at 7:30 a.m. Here’s a look at all the exciting events and insightful sessions happening today: EVENTS…

Welcome to opening day at the 2024 Unified Wine & Grape Symposium! If you’re not already registered, it’s not too late to get in on the action. Register in-person starting at 7:30 a.m. today! We’re starting strong today with these highlight events and informative sessions: EVENTS 11:30 a.m. – 1:30 p.m. Keynote Speaker Luncheon Wine…

What’s Unified without great food and wine! Start off with the Keynote Speaker Luncheon on Tuesday, January 23 at 11:30 a.m. Enjoy wine and a full catered lunch as you watch Wine Business Monthly’s Cyril Penn interview California Department of Food and Agriculture’s Secretary, Karen Ross. Keep the good times rolling by joining us for…

The Unified Wine & Grape Symposium mobile app is here! The app’s interactive show planner allows you to map out your experience in advance of the 2025 Unified Wine & Grape Symposium. Explore the 900 exhibit booths, search specific products, browse sessions and familiarize yourself with maps. Make your action plan today! Scan the QR…

Now a full-day event, the Unified’s workshop in Spanish is an exclusive educational and networking  event designed for the Spanish-speaking wine and grape community. Global industry leaders will offer fresh takes and illuminating insights on climate change, Artificial Intelligence and regenerative farming—all in Spanish. In addition to the workshop, attendees will enjoy breakfast, wine tasting…

Unified is always a good time, but this year we have extra cause for celebration—the 2024 Symposium marks 30 years of Unified! Join us in celebrating three decades of innovation, education and of course, exceptional wine. Unified may have 30 years to its name and we continue to push the limit of what’s possible. To…

And just like that, it’s Unified week! Starting today at 7:30 a.m., you can register at the SAFE Credit Union Convention Center. Our registration team will walk you through the process and make sure you’re ready for the symposium kickoff tomorrow. Registration Schedule Prefer to do it yourself? Either register online or call (888) 529-9272…

If you remember anything about the 2004 Oscar-winning film Sideways, it’s likely its expletive takedown of Merlots. The varietal paradoxically enjoyed immense popularity thanks to the mention by the popular movie. Merlot has weathered ups–and–downs ever since, but many contend that it is now poised for a rebirth. Join Tuesday’s winemaking session, Merlot Renaissance: Celebrating…

In the fast-changing wine market, informed strategies keep your business grounded. The business/operations sessions at the 2024 Unified Wine & Grape Symposium offer real-world examples to help you understand the factors at play and plan concrete steps to secure your business’s profitability. Learn how to take advantage of existing financial opportunities, adapt to shifting consumer…