Symposium Schedule

General information michelle@asev.org

2020 Daily Schedule

As of October 30, 2019

When the links are available, you will be able to view detailed program information. Speakers will be listed in alphabetical order in the session detail.

This schedule will be updated with more details as available and is subject to change without notice. All sessions and events will be held at Cal Expo in Sacramento and the Sheraton Grand unless noted otherwise.

Monday, February 3, 2020
Time Event Location
1:00 pm – 5:00 pm Registration Cal Expo
Tuesday, February 4, 2020
Time Event Location
7:30 am – 6:30 pm Registration Cal Expo
8:00 am – 5:00 pm Speaker Ready Room Cal Expo
10:00 am – 5:00 pm Press Room Cal Expo
11:30 am – 1:30 pm Keynote Speaker Luncheon
Separate Registration Fee Required
Cal Expo
2:00 pm – 3:00 pm Sustainable Groundwater Management Act – What You Need to Know (CEUs available)
Grapegrowing Regulatory Breakout Session
Cal Expo
2:00 pm – 4:00 pm Thiols: They are in More than Sauvignon blanc! (includes tasting)
Joint Grapegrowing & Winemaking Breakout Session
Cal Expo
2:00 pm – 4:00 pm Innovation & Adaptation
Marketing/Public Relations Breakout Session
Cal Expo
2:00 pm – 4:00 pm Strategies for Managing through Oversupply
Business/Operations Breakout Session
Cal Expo
2:30 pm – 3:30 pm Regulatory Compliance for a New Decade. What’s New, What’s Changing and When It’s Happening?
Winemaking Regulatory Breakout Session
Cal Expo
3:15 pm – 4:15 pm MRLs & You: A Global Look at What your Strategy Could Be (CEUs available)
Grapegrowing Regulatory Breakout Session
Cal Expo
4:30 pm – 6:30 pm Welcome Reception Sheraton – Grand Nave Ballroom
Wednesday, February 5, 2020
Time Event Location
7:30 am – 5:30 pm Registration Cal Expo
8:00 am – 5:00 pm Press Room Cal Expo
8:00 am – 5:00 pm Speaker Ready Room Cal Expo
8:30 am – 11:00 am State of the Industry
General Session
Cal Expo
9:00 am – 6:00 pm Exhibits Open Cal Expo
1:00 pm – 2:15 pm Tapping into Consumer Trends (& Why They Matter for Wine) 
Marketing/Public Relations Breakout Session
Cal Expo
1:00 pm – 2:30 pm Three Biggest Technology Moves that Paid Off Big Time
Business/Operations Breakout Session
Cal Expo
1:00 pm – 2:30 pm Potassium Tartrate Stability: Strategies for Stabilizing Potassium Tartrate Salts in White, Red and Rosé Wines
Winemaking Breakout Session
Cal Expo
1:30 pm - 3:30 pm Vineyard Mechanization: Innovations for Successful Grapegrowing and Winemaking (includes tasting)
Grapegrowing Breakout Session
Cal Expo
2:30 pm – 3:45 pm Data Matters – It’s Not Your Size, It’s How You Use It
Marketing/Public Relations Breakout Session
Cal Expo
2:45 pm – 3:45 pm New Technologies in Cap Management and Red Fermentation Monitoring and Controls
Winemaking Breakout Session
Cal Expo
2:45 pm – 4:00 pm Recruiting and Retaining Talent in an Era of Talent Shortages
Business/Operations Breakout Session
Cal Expo
4:00 pm – 6:00 pm Regional Wine Tasting Cal Expo
Thursday, February 6, 2020
Time Event Location
8:00 am – 4:00 pm Registration Cal Expo
8:00 am – 4:00 pm Press Room Cal Expo
8:00 am – 4:00 pm Speaker Ready Room Cal Expo
9:00 am – 4:00 pm Exhibits Open Cal Expo
9:00 am – 10:30 am

Presentada en español
(Presented in Spanish)
Percepción de la Calidad, Mitos y Realidades (incluye degustación)
Sesión general en español

Quality Perceptions, Myths, and Reality (includes tasting)
General Session in Spanish
Cal Expo
9:00 am – 11:30 am A Rising Tide Lifts All Boats – Perspectives on Growing the Market for Wine through Brand Development
General Session
Cal Expo
10:45 am – 12:00 pm

Presentada en español
(Presented in Spanish)
Temperaturas Extremas: Olas de Calor y Heladas
Sesión de viticultura en español

Weather: Heat Waves and Frosts
Grapegrowing Session in Spanish 
Cal Expo
10:45 am – 12:00 pm

Presentada en español
(Presented in Spanish)
Tecnologías Modernas “Detrás de Escena” para la Estabilización y Ajuste de Vinos Previo al Embotellado 
Sesión de enología en español

Behind the Scenes Technologies Used for Wine Stabilization and Adjustment
Winemaking Session in Spanish
Cal Expo
1:00 pm – 2:15 pm Weed Control in Vineyards: Sustainability and Consumer Perception (CEUs available)
Grapegrowing Breakout Session
Cal Expo
1:15 pm – 2:15 pm Preparing for and Mitigating the Impact of Natural Disasters and Emergencies
Business/Operations Breakout Session
Cal Expo
1:15 pm – 2:15 pm 20/20 Foresight – Wine’s Challenging Next Decade
Marketing/Public Relations Breakout Session
Cal Expo
1:15 pm – 2:15 pm Laboratory Best Practice: A Practical Guide to Analytical Method Selection, Method Performance Validation and Adoption of Effective Laboratory Quality Practices (SO2 case study)
Winemaking Breakout Session
Cal Expo
1:30 pm – 3:30 pm

Presentada en español
(Presented in Spanish)
Nuevas Tecnologías Sostenibles Para el Manejo de Plagas y Enfermedades del Viñedo (CEU disponibles)
Sesión de viticultura en español

Sustainable New Technologies for Managing Vineyard Pests and Diseases (CEUs available)
Grapegrowing Session in Spanish
Cal Expo
1:30 pm – 3:30 pm

Presentada en español
(Presented in Spanish)
Dále el toque final a tu vino y descubre los beneficios de los agentes enológicos
Sesión de enología en español

Spice Up Your Wine and Discover the Benefits of Enological Additives
Winemaking Session in Spanish
Cal Expo
2:30 pm – 3:45 pm Innovations in Sustainable Pest Management (CEUs available)
Grapegrowing Breakout Session
Cal Expo
2:30 pm – 3:45 pm Path to Market for Smaller Wineries beyond the Tasting Room
Business/Operations Breakout Session
Cal Expo
2:30 pm – 3:30 pm It’s Not Generational, It’s Attitudinal
Marketing/Public Relations Breakout Sessions
Cal Expo
2:30 pm – 3:45 pm What Happened to My Wine? Production and Package Planning for Canned and Bag-in-the-Box Wines
Winemaking Breakout Sessions
Cal Expo

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