Symposium Schedule

General information

2018 Daily Schedule

As of January 16, 2018

Click on the links below for detailed program information. Speakers are listed in alphabetical order (unless noted otherwise) in the session detail.

This schedule will be updated with more details on a weekly basis and is subject to change without notice. All sessions and events will be held at the Sacramento Convention Center (SCC), the Hyatt Regency, and Sheraton Grand unless noted otherwise.

Monday, January 22, 2018
Time Event Location
1:00 pm – 5:00 pm Registration SCC – 3rd Floor
Tuesday, January 23, 2018
Time Event Location
7:30 am – 6:30 pm Registration SCC – 3rd Floor
8:00 am – 5:00 pm Press Room SCC – Room 305
8:00 am – 5:00 pm Speaker Ready Room SCC – Room 303
11:30 am – 1:30 pm Keynote Speaker Luncheon
Gina Gallo, E & J Gallo Winery
Separate Registration Fee Required
Sheraton – Grand Nave Ballroom Camelia
2:00 pm – 3:00 pm How to Survive the Wine Sales and Marketing Pressure Cooker
Marketing/Public Relations Breakout Session
Hyatt Regency Ballroom F
2:00 pm – 4:00 pm Cabernet Sauvignon at All Price Points (includes tasting)
Joint Grapegrowing & Winemaking Breakout Session
Hyatt Regency Ballroom C
2:30 pm – 4:30 pm The Changing Regulatory Landscape
Business/Operations Breakout Session
Sheraton Grand Nave Gardenia
3:15 pm – 4:15 pm How to Be Smart and Effective with Influencer Marketing
Marketing/Public Relations Breakout Session
Hyatt Regency Ballroom F
4:30 pm – 6:30 pm Welcome Reception Sheraton – Grand Nave Ballroom
Wednesday, January 24, 2018
Time Event Location
7:30 am – 5:30 pm Registration SCC – 3rd Floor
8:00 am – 5:00 pm Press Room SCC – Room 305
8:00 am – 5:00 pm Speaker Ready Room SCC – Room 303
8:30 am – 11:00 am State of the Industry
General Session
Hyatt Regency Ballroom
9:00 am – 6:00 pm Exhibits Open SCC – 1st, 2nd & 3rd Floors
1:00 pm – 2:00 pm Powdery Mildew Money Tree
Grapegrowing Breakout Session
SCC – Room 202
1:00 pm – 2:15 pm Red, White and Sparkling: Optimizing Wine Aromas from Harvest to Bottle
Winemaking Breakout Session
SCC – Room 204
1:15 pm – 3:15 pm Staying on Top: What’s New with Key Wine Writers and  Publications
Marketing/Public Relations Breakout Session
Hyatt Regency Ballroom F
1:30 pm – 3:30 pm Identity Flexibility – A Look at Changing AVAs
Business & Operations Breakout Session
Hyatt Regency Ballroom C
2:15 pm – 3:45 pm Winemaker Experiences with Vineyard Mechanization – How I Learned to Love Machines in the Vineyard
Grapegrowing Breakout Session
SCC – Room 202
2:30 pm – 3:45 pm Red Wine: Color and Tannin Development and Management
Winemaking Breakout Session
SCC – Room 204
4:00 pm – 6:00 pm Regional Wine Tasting SCC – 1st, 2nd & 3rd Floors
6:15 pm – 8:00 pm Cal Poly Wine & Viticulture Department Alumni & Friends Reception Hyatt Regency
6:15 pm – 8:00 pm Fresno State Annual Alumni & Friends Reunion Hyatt Regency
6:15 pm – 8:00 pm UC Davis Viticulture & Enology Alumni, Students, Faculty and Friends Reception Hyatt Regency
Thursday, January 25, 2018
Time Event Location
8:00 am – 4:00 pm Registration SCC – 3rd Floor
8:00 am – 4:00 pm Press Room SCC – Room 305
8:00 am – 4:00 pm Speaker Ready Room SCC – Room 303
9:00 am – 4:00 pm Exhibits Open SCC – 1st, 2nd & 3rd Floors
9:00 am – 11:30 am Strategic Steps to Premium Pricing in Competitive Categories
General Session
Hyatt Regency Ballroom C
9:00 am – 10:30 am

Presentada en español
(Presented in Spanish)
Diversidad y Tendencias en Cabernet Sauvignon
Sesión general en español

Diversity and Trends in Cabernet Sauvignon
General Session in Spanish
Hyatt Regency Ballroom F
10:45 am – Noon

Presentada en español
(Presented in Spanish)
Potencial aromático de vinos blancos
Sesión en español de enología

Aromatic Potential in White Varieties
Winemaking Breakout Session in Spanish
Hyatt Regency Ballroom D
10:45 am – Noon

Presentada en español
(Presented in Spanish)

Prácticas vitivinícolas para optimizar la composición fenólica
Sesión en español de viticultura

Vineyard Practices to Optimize Phenolic Composition
Grapegrowing Breakout Session in Spanish

Hyatt Regency Ballroom E
11:30 am – 1:00 pm Hosted Buffet Luncheon SCC – 1st, 2nd & 3rd Floors
1:15 pm – 2:15 pm FSMA a Year Later: Implementation and Compliance on the Ground
Winemaking Breakout Session
SCC – Room 204
1:15 pm – 3:15 pm The Fundamentals of H2A: Navigating Our Existing Agricultural Guest Worker Program
Grapegrowing Breakout Session
SCC – Room 202
1:15 pm – 3:15 pm Be Ready, Disaster Preparedness and Recovery
Business & Operations Breakout Session
Hyatt Regency Ballroom C
1:30 pm – 3:30 pm Direct to Consumer: The Big Picture
Marketing/Public Relations Breakout Session
Hyatt Regency Ballroom F
1:15 pm – 3:15 pm
Tour 1
Sensory and Aromas
Winemaking Tour in English
Start in SCC – Room 203
1:15 pm – 3:15 pm
Tour 2
Water Technology
Grapegrowing Tour in English
Start in SCC – Room 203
1:30 pm – 3:30 pm
Tour 3

Presentada en español
(Presented in Spanish)
Sensorial y aromas
Tour en español de enología
En tour empieza en el salón 203 del SCC
1:30 pm – 3:30 pm
Tour 4

Presentada en español
(Presented in Spanish)
Tecnología del Agua 
Tour en español de viticultura
En tour empieza en el salón 203 del SCC
2:30 pm – 3:30 pm Wildfires and Wine: Loss Prevention, Mitigation and Management
Winemaking Breakout Session
SCC – Room 204

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