Symposium Schedule

General information

2017 Daily Schedule

As of December 7, 2016

Click on the links below for detailed program information. Speakers are listed in alphabetical order in the session detail.

This schedule will be updated with more details on a weekly basis and is subject to change without notice. All sessions and events will be held at the Sacramento Convention Center (SCC) and the Hyatt Regency and Sheraton Grand unless noted otherwise.

Monday, January 23, 2017
Time Event Location
1:00 pm – 5:00 pm Registration SCC – 3rd Floor
Tuesday, January 24, 2017
Time Event Location
7:30 am – 6:30 pm Registration SCC – 3rd Floor
8:00 am – 5:00 pm Press Room SCC – Room 305
8:00 am – 5:00 pm Speaker Ready Room SCC – Room 303
11:30 am – 1:30 pm Keynote Speaker Luncheon
Eric Asimov, New York Times, New York
Separate Registration Fee Required
Sheraton – Grand Nave Ballroom Camelia
2:00 pm – 4:00 pm Exploring How Vineyard and Cellar Practices Impact Sauvignon blanc Style (includes tasting)
Joint Grapegrowing & Winemaking Breakout Session
Hyatt Regency Ballroom C
2:00 pm – 4:00 pm Finding Value in Sustainability
Business/Operations Breakout Session
Hyatt Regency Ballroom F
2:30 pm – 4:30 pm 5 Paths to a Richer Marketing Strategy in 2017
Marketing/Public Relations Breakout Session
Sheraton – Grand Nave Gardenia
4:30 pm – 6:30 pm Welcome Reception Sheraton – Grand Nave Ballroom
Wednesday, January 25, 2017
Time Event Location
7:30 am – 5:30 pm Registration SCC – 3rd Floor
8:00 am – 5:00 pm Press Room SCC – Room 305
8:00 am – 5:00 pm Speaker Ready Room SCC – Room 303
8:30 am – 11:00 am State of the Industry
General Session
Hyatt Regency Ballroom
9:00 am – 6:00 pm Exhibits Open SCC – 1st, 2nd & 3rd Floors
1:00 pm – 2:15 pm Not Your Ordinary Yeast: Using Innovated Strains and Fermentation Techniques to Increase Wine Quality and Drive Wine Styles
Winemaking Breakout Session
SCC – Room 204
1:30 pm - 3:30 pm Looking Forward: How Grapevine Clean Plant Strategies Can be Improved
Grapegrowing Breakout Session
SCC – Room 202
1:30 pm - 3:30 pm The Global Market for Wine
Business & Operations Breakout Session
Hyatt Regency Ballroom F
1:30 pm – 3:30 pm Messaging Matters: Creating Authentic Wine Communications in a Crowded Marketplace 
Marketing/Public Relations Breakout Session
Hyatt Regency Ballroom C
2:30 pm – 3:45 pm Eggs, Uprights, Puncheons and More: Making Your Best Wine in Unusual Containers
Winemaking Breakout Session
SCC – Room 204
4:00 pm – 6:00 pm Regional Wine Tasting SCC – 1st, 2nd & 3rd Floors
6:15 pm – 8:00 pm Cal Poly Wine and Viticulture Alumni, Students, Faculty and Friends Reception Hyatt Regency
6:15 pm – 8:00 pm Fresno State Annual Alumni & Friends Reunion Hyatt Regency
6:15 pm – 8:00 pm UC Davis Viticulture & Enology Alumni, Students, Faculty and Friends Reception Hyatt Regency
Thursday, January 26, 2017
Time Event Location
8:00 am – 4:00 pm Registration SCC – 3rd Floor
8:00 am – 4:00 pm Press Room SCC – Room 305
8:00 am – 4:00 pm Speaker Ready Room SCC – Room 303
9:00 am – 4:00 pm Exhibits Open SCC – 1st, 2nd & 3rd Floors
9:00 am – 11:30 am Adapt or Go Extinct: Removing Barriers to Our Industry’s Success
General Session
Hyatt Regency Ballroom C
9:00 am – 10:30 am

Presentada en español
(Presented in Spanish)
Tecnologías de vanguardia para la producción de uva y elaboración de vino
Sesión general en español

Leading-edge Technology in Grapegrowing and Winemaking
General Session in Spanish
Hyatt Regency Ballroom F
10:45 am – Noon

Presentada en español
(Presented in Spanish)
La decisión inteligente de utilizar material de propagación limpio
Sesión en español de viticultura

The Smart Decision of Using Clean Plant Material
Grapegrowing Breakout Session in Spanish
Hyatt Regency Ballroom D
10:45 am – Noon

Presentada en español
(Presented in Spanish)
El arte de encontrar el balance ideal de un vino
Sesión en Español de Enología

The Art of Finding a Wine’s Ideal Balance (Sweet Spot)
Winemaking Breakout Session in Spanish
Hyatt Regency Ballroom E
11:30 am – 1:00 pm Hosted Buffet Luncheon  
1:15 pm – 2:15 pm FSMA – Food Safety Modernization Act
Winemaking Breakout Session
Hyatt Regency Ballroom A
1:15 pm – 3:15 pm Beyond the Tasting Room: Marketing Your Wines Today
Marketing/Public Relations Breakout Session
Hyatt Regency Ballroom F
1:15 pm – 3:15 pm Vineyard Mechanization: Moving to the “No Touch Vineyard?
Grapegrowing Breakout Session
Hyatt Regency Ballroom C
1:15 pm – 3:15 pm To Grow or Not to Grow: While the Common Wisdom Is That Growth is Good, is it Really? And if it is Good for You, How to do It?
Business & Operations Breakout Session
SCC – Room 204
1:15 pm – 3:15 pm Cooperage Alternatives
Winemaking Tour in English
Start in SCC – Room 203
1:15 pm – 3:15 pm Mechanization
Grapegrowing Tour in English
Start in SCC – Room 203
1:30 pm – 3:30 pm

Presentada en español
(Presented in Spanish)
Alternativas de tonelería
Tour en español de enología
El tour empieza en el salón 203 del SCC
1:30 pm – 3:30 pm

Presentada en español
(Presented in Spanish)
Mecanización
Tour en español de viticultura
El tour empieza en el salón 203 del SCC
2:30 pm – 3:30 pm Beyond the Bottle: Packaging Innovations for Winemakers
Winemaking Breakout Session
Hyatt Regency Ballroom A

Unified Symposium on Twitter

Loading tweets...
Sponsor Silver

Quest Industries

Sponsor Benefactor

Bowman & Associates

www.prostarsoftware.com
Sponsor Benefactor

ProStar Software

Sponsor Wi-Fi HotSpot

Balletto Vineyards

Sponsor Benefactor

Halo

Coldwell Solar
Sponsor VIP Suite (Thursday) & Tote Bag

Coldwell Solar

ArdaghGroup
Sponsor VIP Suite (Wednesday)

Ardagh Group

Sponsor Silver

Allianz Global Corporate and Specialty

Sponsor Bronze

LCW

Sponsor Bronze

Burkert Fluid Control Systems

Sponsor Tuesday Keynote Speaker Luncheon (Presenting Sponsor)

Yokayo Wine Company

Sponsor Lanyards

Moss Adams LLP

Sponsor Welcome Reception (Exclusive)

Rabobank

Sponsor Wine Glasses

Saxco International

Sponsor Wednesday General Session

Wine Business Monthly

Sponsor Welcome Reception Sparkling Wine

Rack & Riddle Custom Wine Services

Sponsor Wednesday General Session Coffee Break

Suisun Valley

Sponsor Regional Wine Tasting

Farm Credit

Sponsor Regional Wine Tasting

Zepponi & Company

Sponsor Tuesday Keynote Speaker Luncheon - Table Sponsor

Granel

Sponsor Tuesday Keynote Speaker Luncheon - Table Sponsor

Pan American Insurance Agency

Sponsor Bronze

Ciatti Company

Sponsor Benefactor

Gearmore, Inc.

Sponsor Regional Wine Tasting

Jim’s Supply Company, Inc.

Wonderfulnurseries
Sponsor Benefactor

Wonderful Nurseries

Sponsor Benefactor

Wines & Vines

Commands